KENJI
THE SUPER POWER GLUE
Kenji is a japanese super glue brand which is one the most famous brand that selling in Thailand. So, this brand has some problem on their packaging. The main problem is people can't recognise the real name of the brand. They always called this super glue as 'Elephant Brand' by an elephant on the front of a packaging. Another problem is the packaging is quite old and some kind of obsolete. So, I've re-design this package and re-branding this brand to be more modern and be more fun.
THE SUPER POWER GLUE
Kenji is a japanese super glue brand which is one the most famous brand that selling in Thailand. So, this brand has some problem on their packaging. The main problem is people can't recognise the real name of the brand. They always called this super glue as 'Elephant Brand' by an elephant on the front of a packaging. Another problem is the packaging is quite old and some kind of obsolete. So, I've re-design this package and re-branding this brand to be more modern and be more fun.
This brand has their own logo on it. It only has a word "เคนจิ"(Kenji in thai) on the top left. So, I intend to work on a logo first.
So, this logo is inspired by a box in a japanese comic and adds a word ケンジ which is kenji in Katakana letter in a box.
And I was also made a logo black and white to made it to be flexible on any background colors.
Next I'll re-design a packaging with a several problem I've told before. And this is what it's looks like.
I've re-design it to be more fun and more youthful which I inspired by a japanese comic that have a super power like Dragon Ball , Hokuto No Ken, Naruto, Bleach, One Piece, etc. (which they called 'Shonen Manga')
compared to old packaging
This Project is a Re-Branding and Re-Packaging Project on a Packaging Design Class
at Faculty of Fine & Applied Arts (Creative Arts), Chulalongkorn University, Bangkok, Thailand
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